Chairman's Award

Selected by the Chairman of the judging panel as their personal favourite. All entries will be automatically considered for this award but it cannot be entered into.

Online Editor of the Year

Here the entry should demonstrate evidence of outstanding leadership and journalistic skill which has helped achieve specific results.

Outstanding Digital Team of the Year

Rewarded to the best team in digital journalism. This category is supported by the British Journalism Review and will be judged by an independent panel from the British Journalism Review.

Digital Writer of the Year

This category is for individual journalists writing about the world of digital and technology. Judges will be looking to award the writer who has done most to increase the understanding of what are the key trends in this fast-moving market.

Best Freelance Writer

The entry should demonstrate the freelance writer’s skills and show their contribution to the overall success of the site.

Best Photographer

To reward the photographer for their craft in taking photographs for online news purposes.

Online Editorial Campaign of the Year

What was the most effective online campaign run by an editorial team last year? The jury will be looking to find the campaign that achieved the greatest success in attaining its goals.

Breaking News Story of the Year

What was the best story broken online last year – was it by your website? This category rewards the best online news story of 2016/2017 with the jury looking for the stand out news pieces from the last year.

Best Launch/Relaunch of the Year

What was the most effective launch or re-launch of a website over the last year? The jury will be looking to find the site that achieved the greatest success in attaining its goals.

Best Site for News-led Journalism

This category is for news based journalism and the jury will assess how the site delivers its editorial mission, serves its audiences and plays to the strengths of the online market place.

Best Specialist Site for Journalism

This category is for special interest or niche sites that serve a tightly defined audience. Again, judges will assess how the site delivers its editorial mission, serves its audiences and harness the power of the web to deliver a strong and innovative proposition.

Best Local/Regional News Site

This category will look at rewarding local or regional sites. Judges will look at the target audience and assess how the site delivers its editorial mission, serves its audiences and harness the power of the web to deliver a strong and innovative proposition.

Best National News Site

This category will look at rewarding national/world news sites. Judges will look at the target audience and assess how the site delivers its editorial mission, serves its audiences and harness the power of the web to deliver a strong and innovative proposition.

Best Campaigning / Investigative Journalism

This category aims to recognise an online campaign or investigation that has served to highlight a significant issue affecting those who visit the site and has made a tangible difference to them. Entries should include links showing how the story evolved.

Best Commentary/Blogging

This category will seek to assess a websites opinion and editorial sections. Award may go to a specific blog as well as the overall blogging content of a site. Judges will be looking for outstanding analysis, insights as well as wit.

Best Video Journalism

For this category judges will assess how video is used, as well as the content of the video itself. The thinking behind the video, the story it tells, will be as important as overall production and editing standards. The panel appreciates that some of the most striking content is sometimes the most spontaneous.

Best Designed site

For this category, judges will be looking for simple, logical layout that has been driven by innovation and creativity. The successful websites should be engaging, exciting and easy to use.

Best Twitter feed

For this category judges will be looking for evidence that a website has extended its editorial reach via Twitter, and has helped further its editorial agenda. Simply re-tweeting headlines will not be enough.

Best Use of Social Media

Judges will be looking for evidence of how a presence on different social media platforms has helped develop a websites editorial agenda, and how these platforms have been used in an innovative, engaging and exciting way.

Best Use of Crowd Sourcing or Citizen Journalism

Here the judges will be looking into how a website is engaging its reader in an innovative and proactive way in order to generate content, share knowledge or solve specific problems. Strategies might also include how readers have, for example, been offered promotions by advertisers, or encouraged to submit video footage of certain events.

Commercial Campaign of the Year

This award will celebrate media owners embracing the developing trend of providing a service to assist brands and agencies reach new and specific audiences. Consumers are looking for more creative and engaging commercial campaigns and media owners are working hard to provide that.

B2B Digital Product

Awarded to the most engaging products sold digitally through B2B across all digital platforms. From apps to eBooks to newsletters or online directories, the judges will look for innovation and effectiveness.

B2C Digital Product

Awarded to the most engaging products sold digitally through B2C across all digital platforms. From apps to eBooks to newsletters or online directories, the judges will look for innovation and effectiveness.

B2B Sales Team

This category recognises excellence in digital media sales and rewards the B2B team that can prove their achievements in
contributing to the overall success of the business. Your entry should include; figures to demonstrate commercial success, information on new business wins and details of any new products or services implemented by the team.

B2C Sales Team

This category recognises excellence in digital media sales and rewards the B2C team that can prove their achievements in
contributing to the overall success of the business. Your entry should include; figures to demonstrate commercial success,
information on new business wins and details of any new products or services implemented by the team.

Media Sales Individual of the Year

Which individual deserves recognition for their talent and contribution to the digital media industry? They can be a media
manager, advertising director or sales director just as long as you can show how they have aided in the growth of the digital
business involved and contributed to the online media industry over the past year.

Best Use of Data for Commercial Gain

Central to all digital media is data. From commercial sales, product expansion and programmatic trading, data needs to be involved on all levels to make sure the correct audience is engaged. This award will reward the media owner who has applied this business asset digitally to achieve their focus.

Native Advertising Solution/Campaign

Rewarding digital native advertising solutions or campaigns, which not only show great results but also show exciting innovation and stand out creativity.

Best Brand Development

This category will look at how the brand is developing into new markets or new sectors. Judges will be looking for evidence of expansion and progress.

Best Commercial Innovation

So who pays for all this journalism? This category seeks to recognise that many websites are in the business of making money. Entries here may be an innovative directory, some form of knowledge bank, strategy for driving subscriptions or pay walls.

Best use of Photography

This category will look at how an innovative and dynamic approach to photography has dramatically added to a user’s experience when visiting a site. The old adage that a good picture is worth 1,000 words still hangs true, which is why the quality of images will be taken into account as well as how they are used.

Technical Innovation

These entries should demonstrate how technology has been applied in a way that is creative and mould-breaking.

Best App

This category will celebrate the most innovative app, which has been produced for the likes of an iPad, iPhone or Android platforms. The winner will be innovative, dynamic, interactive, engaging and user friendly. Log in/download details should be provided so judges can experience the app for themselves.

Best Sports News Site [New for 2017]

This category is for sites in the sports sector. Judges will assess how the site delivers its editorial mission, serves its audiences and harness the power of the web to deliver a strong and innovative proposition.

Best Lifestyle / Leisure News Site

This category is for sites in the lifestyle/leisure sector e.g. fashion, gossip, showbiz, automotive etc. Judges will assess how the site delivers its editorial mission, serves its audiences and harness the power of the web to deliver a strong and innovative proposition.

Best B2B News Site

This category is for sites in the B2B field. Judges will assess how the site delivers its editorial mission, serves its audiences and harness the power of the web to deliver a strong and innovative proposition.

Best B2C News Site

This category is for sites in the B2C field. Judges will assess how the site delivers its editorial mission, serves its audiences and harness the power of the web to deliver a strong and innovative proposition.

Best Media Podcast

Podcasts are growing in popularity and mainstream media is continually adopting the medium as a way of expanding on its content to reach a whole new audience. But which podcast has been the brightest beacon within this emerging medium over the last 12 months? The jury will be seeking to award exactly that.

Most Effective Media Tool

What has been the standout media tool for editorial teams and journalists over the last year? Platforms and technology are constantly developing and the jury will be looking for the most effective asset that has supported the online media field, whether that be a new start-up app or an updated version of an established system.

Download your entry template, write your winning report and get cracking with your online submission form.

Deadline: Friday 9th February 2018