"I am thrilled to be joining the judging panel for The Drum again. What's refreshing is the depth and breadth of the categories and therefore the entries themselves. I'm looking forward to seeing the marrying of tech, creativity and data to allow the ideas to not only sing out but to spread across platforms."
Anna Watkins is Chief Executive of MOFILM, a global community of filmmakers and influencers that delight in telling and sharing brands' stories that challenge the way we think. Anna joined in September 2016 to grow the MOFILM offering across the world following their acquisition by You and Mr Jones, the brand tech network that provides a 'faster, cheaper and better' alternative to traditional agency models.
Before joining MOFILM, Anna launched Guardian Labs in 2013, the Guardian's in-house branded content agency, which was named 'Trendsetter of the Year' and Anna, 'Media Individual of the Year' by The Drum in 2015.
Previously Anna was MD of the media agency, Initiative, and before that MD of the digital agency Grand Union which they sold to FullSIX in 2011.
She joined from TBWA's newly formed branded content arm, Stream, where she was Content Director, and way back in the mists of time she started out her career at M&C Saatchi